The Fairy Tails club · for registered school dogs

For dogs who are already family

Your dog's regular days, rolled into one simple plan — booked and invoiced for you, with the club perks on top. Membership is our thank-you to the dogs who are here week in, week out.

Apply for membership See the plans
  • Full-time day school, all on one plan
  • Booked and invoiced for you
  • Grooming perks & priority boarding
  • Save £110–£131 a month vs paying as you go

What membership is

The easiest way to be a school dog

Membership takes your dog's regular days and rolls them into one simple plan — cheaper than paying day by day, booked and invoiced for you, with the little club luxuries built in. There's one honest rule, though: membership is only for registered school dogs who've been through our introduction process. If your dog isn't one of ours yet, we'll show you exactly where to start further down.

The line we won’t cross

Pain-free dog training — and exactly what that rules out

We are pain-free dog trainers. Nothing we put on your dog, and nothing we do with your dog, is designed to work by hurting them — no choke chain, no prong collar, no electric collar, not on the toughest case, not on the worst day.

  • We never use: Choke chains

    A sliding metal loop that tightens around your dog’s neck whenever the lead goes tight, and only loosens when the pressure comes off. Repeated use can damage the windpipe, and a sudden jerk can strain the neck or spine.

  • We never use: Prong collars

    Metal links with inward-facing points that press into the skin around your dog’s neck every time the lead tightens. Repeated use can bruise, break the skin and damage the nerves underneath.

  • We never use: Electric collars (e-collars, shock collars)

    Contact points on your dog’s neck that deliver an electric shock by remote control. Even on “low”, it works by being unpleasant enough to stop the dog — who may link that to whatever they were looking at, often the other dog.

What we use instead

Positive reinforcement dog training, applied properly — and it works on the hard cases too, not only the easy ones.

Read what choke chains, prong collars and e-collars actually do to a dog →

  • Positive reinforcement. We pay for the behaviour we want with food your dog will actually work for, plus toys and play — so they learn what to do, not only what to avoid.
  • Work kept below your dog’s threshold. We set the distance and duration your dog can cope with, then close the gap as they steady, rather than correcting them for not coping.
  • Counter-conditioning. We change how your dog feels about the thing they react to, rather than suppressing the reaction and leaving the feeling underneath. On our training programmes that work happens where the problem does: the high street, cafés, traffic, the seafront.
  • Ordinary, well-fitted kit. A well-fitted harness, a non-retractable lead, a collar with an ID tag — ordinary kit, nothing corrective. Your programme’s own kit list is the one to pack from.

Why we say pain-free, not force-free: a lead, a collar, a harness, a muzzle where safety requires one, a nail trim, grooming restraints, a bathing noose, holding a dog steady in a busy street — every one of those applies a degree of force, and not one of them is there to cause pain. Force-free isn’t a promise any trainer can honestly keep. Pain-free is.

The plans

Three ways to belong

Every plan covers full-time attendance — come as often as suits your dog, every weekday if you like. Tier 2 doesn't buy more days than Tier 1: it's the same full-time school with more perks on top, billed once every two months.

Half Days

£275 per month · AM or PM

+£25/month for large dogs

Every weekday morning or afternoon — the gentlest full-time rhythm.

Save £110 a month

vs paying day by day at our weekly rate, with the school bus free every day and your monthly full groom half-price

  • Booked and invoiced for you
  • Free pick-ups & drop-offs
  • Hot towel wash after muddy days
  • Monthly bath and brush with a maintenance trim included
  • Priority boarding space
  • Half-price Full Dog Grooming

Available to registered school dogs who have been through the introduction process and are accepted into the school.

Apply for membership

Most popular

Full Days — Tier 1

£375 per month

+£25/month for large dogs

Full days, every weekday — our most popular membership.

Save £118 a month

vs paying day by day at our weekly rate, with the school bus free every day and your monthly full groom half-price

  • Invoiced bookings
  • Full Day School
  • Free pick-ups & drop-offs
  • Monthly bath and brush with a maintenance trim included
  • Priority boarding space
  • Half-price Full Dog Grooming

Available to registered school dogs who have been through the introduction process and are accepted into the school.

Apply for membership

Full Days — Tier 2

£750 bi-monthly

— the same £375 a month as Tier 1

No large-dog surcharge

The same full-time school with the fullest set of perks, billed once every two months.

Save £131 a month

vs paying day by day at our weekly rate, with the school bus free every day and a free groom every month

  • Invoiced bookings
  • Full Day School
  • Free pick-ups & drop-offs
  • Monthly bath and brush with a maintenance trim included
  • Priority boarding space
  • Free grooming — Full Groom one month, Half Groom the next

Available to registered school dogs who have been through the introduction process and are accepted into the school.

Apply for membership

Savings compare full-time attendance — five days a week, averaged over the year (about 21.7 days a month) — with our weekly-booking day rates of £19.99 a full day and £14.99 a half day, plus the grooming perk: a Full Groom averages £35 and a Half Groom £25, so the monthly half-price full groom on Half Days and Tier 1 counts as £17.50, and Tier 2's free grooms — a Full Groom one month, a Half Groom the next — as £30 a month. Every plan also counts its free pick-ups & drop-offs at £2 a day — around £43 a month with the bus running every school day. Everything is rounded down to the pound. Membership doesn't change your dog's routine — it just makes it simpler and cheaper.

How you join

First, become one of ours

We don't sell membership at the door — every member dog is a school dog first. That's what keeps the club calm, safe and genuinely lovely to be part of.

  1. 1

    Three taster sessions

    Every dog starts with three tasters — an hour, then two, then three (£12.50 each), with a staff debrief after each one. It's how we keep the school calm, safe and happy.

  2. 2

    Become a registered school dog

    When your dog has settled in and loves it here, they're accepted into the school — a registered school dog with their own regular routine.

  3. 3

    Apply for membership

    Already coming most days? Apply below and we'll move your routine onto a membership — one simple invoice, perks switched on.

Start with Day School

Not one of ours yet? Taster sessions, the settling-in process and the day-to-day are all there.

Club perks

Little luxuries, built in

  • Booked and invoiced for you

    All plans

    Your dog's regular days are held for them and the invoicing is handled for you — no juggling bookings, no scrambling for slots.

  • Monthly bath & brush with a maintenance trim

    All plans

    Once a month your dog goes home washed, brushed and tidied up — included in every plan.

  • Priority boarding space

    All plans

    When boarding space is tight — school holidays especially — members come first.

  • Free pick-ups & drop-offs

    All plans

    Our bus collects and drops off free on every membership plan — everyone else pays £1 a journey.

  • Grooming, cheaper or free

    By tier

    Half-price full grooms on Half Days and Tier 1 — and a free groom every month on Tier 2, a Full Groom one month and a Half Groom the next.

  • Hot towel wash after muddy days

    Half Days

    Muddy season happens. Half Days dogs get a hot towel wash before home time.

For our grooming regulars

Dog Grooming Subscription

A different club for a different crowd — available to our regular grooming dogs, run with our sister salon, Fairy Tails Dog Grooming. No school enrolment needed.

  • Online code for bookings
  • Fit around your schedule
  • Booking reminders
  • Free pick-ups and drop-offs
  • Once a month Maintenance Groom or once a month Full Groom
  • Free nail clipping whenever required

£25 per month

Book with the groomers

Apply for membership

Tell us about your dog

If they're already one of ours, we'll sort the rest — your regular days, one simple invoice and the perks switched on. Not a school dog yet? Say hello anyway and we'll point you to the taster sessions.

What would you like help with? (tick any)

Prefer to talk it through? WhatsApp us on 01424 300668

This page was last reviewed and updated .